Oddset believes that “The more you know, the more you win”. With the world cup coming up, we didn’t want our initiated customers and fans to waste their knowledge in front of the TV, but instead turn them into a useful 12th player for the national team.

We found out that Janne Andersson, the head coach of the Swedish national team, is walking the 12 kilometers to work every morning. To get our customers knowledge put in front of him, we used digital billboards along his way to work and let the everyone, in real time, share their football knowledge with Janne on them.

TheJanneWalk.se