About & Awards

 What do you want to do before you die?

I think the common answer to this is question is going to be drug related, and I’m no different. Thing is, I’m not so much for drugs and that takes Heroin very much out of the question. And yes, that’s a problem. To know that I’ll live a whole life without having an understanding of what it feels like is frustrating. So, I found an article describing a way to simulate the feeling. You tap up a very, very hot bath, get naked and drink half a bottle of tequila in one go. Then you lay down in the water and that’s it. That’s the heroic-kick. The reason I haven’t tried this yet is because I’ve never lived in a place with a bathtub. So before I die I want to own a bathtub.

Sum yourself up in three emojies or less.

:)

What are you most ashamed of?

I have an obsession with smells. Nothing can smell bad. If it does, I need to smell it and then do something about it. You might think it’s not so shameful but it gets weird at times. My hands have to be clean no matter what, my beard cannot smell anything but beard shampoo, it determines if I like a room, a car or even a person. This goes for my imagination as well. Some people just look like they have a bad breath. I’m fully aware thinking like this makes me a terrible person, but trust me, I’m the one suffering. Once I read a book by Ron Jeremy where he describes how it smells in porn studios. So now that’s ruined. If it smells good, on the other hand, like the ocean or burned oregano, I get annoyingly excited.

Work.

M&C Saatchi. Creative Lead. Copywriter. UAE. (March 2024 - Now)

Freelance Copywriter + Stay at home with very small baby. (April 2023 - March 2024)

Garbergs. Creative Lead. Copywriter. Sweden. (April 2022 - April 2023)

Bates VMLY&R. Creative Lead / ACD. Copywriter. Copenhagen. (April 2020 - April 2022)

Freelance Copywriter. Stockholm (Jan 2020 - April 2020)

Perfect Fools. Creative Copywriter. Stockholm (Aug 2017 - Dec 2019)

McCann. Creative Copywriter. Stockholm (April 2016 - Aug 2017) ’

Thjnk. Creative Copywriter. Hamburg (May 2015 - April 2016)

BBDO Berlin (Internship) (2015)

ServicePlan Hamburg (Internship) (2014)

McCann London (Internship) (2014)

Teaching.

Creative Lab Teacher. Miami Ad School. (Jan 2017 - April 2022)

Education.

Miami Ad School Europe

Berghs SoC

Academy of Art San Francisco

Södertörns University (Media, Communication and English)

Wins.

Clio Awards. 1x Gold, 1 Silver, 3x nominations

The One Show. 1x Silver 1x Bronze 1x Merit.

Andy Awards. 1x Silver

LIA. 2x Bronze

EuroBest. 4x Nomination

Cannes Young Lions - Finalist

Red Dot Awards. 1x Gold.

Art Directors Club. 1x Gold

Guldägget. Nomination. Diploma.

Lovie Awards. 1x Silver 1x People’s Choice Award

Young Guns. 1x Bronze

Deutsche Werbefilm Academy. Finalist x2

Young Entrepreneurs. Gold - Sweden’s Best Innovation.

Clients I’ve worked for in random order:

Svenska Spel, Oddset, PUMA, Houdini Sportswear, Audi, IKEA, Apotek Hjärtat, Google, McDonalds, BMW, Tre (3), Mekonomen, Duni, Carl Hansen & søn, Logitech, Nordea, Activation Blizzard, NEOM Nature Reserve, DHRE, Nakheel, MERAAS, Modon, MasterCard, re:member, Faxe Kondi, Israeli-German Embassy, Lavendla, YouBed, WeEffect, Casumo and many more.