The clothing industry is producing and wasting too much clothes. Waaay too much. Houdini Sportswear doesn’t. All the clothes they make are 100% recyclable. Some even biodegradable, which we choose to show to everyone by planting, growing and eating them.

Director: Sebastian Reed, Camp David.

More about the project and the clothes:

https://houdinisportswear.com/en-se/campaigns/the-houdini-menu